Tracy Berkeley appointed as Bermuda Tourism Authority CEO

Tracy Berkeley has been confirmed as the Chief Executive Officer of Bermuda’s Tourism Authority (BTA).

Berkeley has been serving as the BTA’s Interim CEO since June 2022.  

In announcing her confirmation as CEO, BTA said Berkeley has worked tirelessly to stabilise the organisation for increased team productivity and raised the awareness and relevance of the destination.

In a statement, Berkeley said she is happy to be confirmed in the role.

“It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community. Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through,” Berkeley stated. “By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open business.  I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.” 

She continued: “There is renewed energy and focus within our organisation and the tourism industry as a whole. As we gear up for what looks to be a steadying year of growth, we are working hard to strengthen our local and international partnerships to lay out plans for the future of tourism. The team is progressing with an emphasis on enhanced product offerings and service levels. We look forward to putting our ideas into action and working together to ensure continued prosperity for Bermuda.”

Wayne Caines, Chairman of the BTA Board, expressed confidence in Berkeley’s abilities to lead the organisation.

“We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization — and Bermuda as a whole — will benefit greatly from her leadership and expertise,” said Caines.

He continued “as Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so with our support and the support of the island’s valuable community.” 

Minister of Tourism and Cabinet Office, Vance Campbell commented: “I am pleased by the announcement of Tracy Berkeley in the role of CEO for the BTA. I support her confirmation in the role and that this appointment was done in consultation with me as the Minister of Tourism. I am looking forward to continued engagement with Ms. Berkeley, her team and all of our industry partners.”