Grenada pleased with tourist arrivals
Grenada has welcomed more than 119, 000 stayover visitors to the country for the first six months of this year, as compared with 102, 519 last year, according to figures released by the Grenada Tourism Authority (GTA).
The GTA said that the figure of 119, 749 so far this year underscores the increase visitor arrivals with the month of July recording a five per cent increase over 2023. The previous year the country welcomed 69,510 stayover visitors.
“The market has shown impressive resilience, quickly bouncing back to normal booking levels,” said travel intelligence and data analytics company ForwardKeys, which produced a detailed analysis of the impact of Hurricane Beryl.
“Our comprehensive travel intelligence clearly shows the significant short-term impact that Hurricane Beryl had on travel to the Caribbean, particularly to those islands in the direct path of the storm,” said Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys.
GTA said that following the passage of Hurricane Beryl on July 1, tourism officials worked tirelessly to reassure the world and major source markets of the tri-island state’s resilience.
It said that while the northern parts of the island and sister isles needed relief aid and assistance, mainland Grenada remained open for visitors, adding these conscientious, strategic efforts have been pivotal in achieving these impressive results.
“We are thrilled to see such positive growth in our visitor arrivals during this period, which speaks volumes about Grenada’s enduring appeal and the hard work of our tourism stakeholders,” said Petra Roach, GTA chief executive officer.
“Our strategic efforts to maintain and grow our market share have been multifaceted. We have actively engaged with our key source markets to meet directly with travel and airline partners, as well as with members of the media.”
According to Roach, these interactions were necessary steps that have been crucial in conveying the message that Grenada is open and ready to welcome visitors, reflected in the impressive data on record.
Roach continued: “The dedicated and collaborative efforts of our entire tourism sector have truly paid off, and we are optimistic about continuing this momentum throughout the rest of 2024 and beyond for Grenada,” Roach added.
